How Is the Use of a Balanced Scorecard as a Performance

question 209

Essay

How is the use of a balanced scorecard as a performance evaluation system helpful to companies?

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Definitions:

Cost of Debt

The effective rate that a company pays on its current debt, often calculated by taking the average interest rate it pays on all of its debt instruments.

WACC

Weighted Average Cost of Capital, a measure used to estimate the average rate of return a company is expected to pay its securities holders.

Cost of Common Stock

The return required by equity investors given the risk of the investment in a company's common stock, often used as a component in calculating the cost of capital.

Marginal Shareholder

An investor perceived to be influential in determining a stock's price by their decisions to buy or sell at the margin.