Aqua,Inc.had the following shareholders' equity section on its December 31,2011 balance sheet:
Definitions:
Market for Winter Coats
The economic environment or demand for winter coats, influenced by factors like seasonality, fashion trends, and consumer income.
Consumer Surplus
The discrepancy between what consumers are prepared and capable of spending on a product or service versus what they end up paying.
Decreases Price
A reduction in the cost or value of a good or service.
Consumer Surplus
The variance between the overall sum consumers can and will pay for a good or service and what they genuinely spend on it.
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