Provide students with copies of real merchandising companies' annual reports,or give students the Web addresses of real merchandising companies and ask them to print out the annual reports.All team members should work with the same company's annual report.Each team should in hand in only one copy of the answers,along with its annual report.
Answer the following questions using the annual report assigned to your group:
Definitions:
Communicator Characteristic
Attributes of a person who is conveying a message that affect how the message is received, such as credibility, attractiveness, and expertise.
Persuasive
Describes the ability or act of convincing others to believe or do something through reasoning or the use of symbols.
Persuasive Communications
Messages designed to influence or change an audience's thoughts, beliefs, or actions through logical or emotional appeal.
Wartime Propaganda
The use of media and messages during periods of war aimed at influencing the attitude of a community toward some cause or position.
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