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What is the first step in the auto purchasing process?
Quantitative Research
Research that collects and analyzes numerical data to identify patterns, correlations, or causations in a structured and statistically valid manner.
Qualitative Research
Research that involves collecting and analyzing non-numerical data (such as text, video, or audio) to understand concepts, opinions, or experiences.
Communication Researchers
Scholars and professionals who study the processes, modes, media, effects, and strategies of human communications, aiming to understand and often improve communication practices.
Quantitative Research
A research method that relies on numerical data and statistical methods to understand phenomena and test hypotheses.
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