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Which of the Following Statements Is TRUE

question 18

Multiple Choice

Which of the following statements is TRUE?


Definitions:

Brand Extension

The use of the same brand name for new products being introduced to the same or new markets.

Teeth-whitening

A cosmetic dental procedure aimed at making teeth appear whiter and brighter.

Individual Brands

The use of individual brand names for each of a firm’s products.

Corporate Brands

Identities created for corporations as a whole, incorporating their values, culture, and reputation.

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