Examlex
Which of the following statements is TRUE?
Brand Extension
The use of the same brand name for new products being introduced to the same or new markets.
Teeth-whitening
A cosmetic dental procedure aimed at making teeth appear whiter and brighter.
Individual Brands
The use of individual brand names for each of a firm’s products.
Corporate Brands
Identities created for corporations as a whole, incorporating their values, culture, and reputation.
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