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Why Would You Compare or Not Compare Coca-Cola and Pepsi-Cola

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Essay

Why would you compare or not compare Coca-Cola and Pepsi-Cola (PepsiCo) as companies to each other?


Definitions:

Interstimulus Interval

The duration of time between the end of one stimulus and the beginning of another.

Conditioned Stimulus

A formerly neutral trigger that, upon association with an unconditioned stimulus, leads to eliciting a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without the need for learning.

Classical Conditioning

A learning process in which a natural response is elicited by a conditioned stimulus that is previously paired with an unconditioned stimulus.

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