Examlex
The reduction in the par or stated value of common stock, accompanied by the issuance of a proportionate number of additional shares, is called a stock split.
Activity Segmentation
The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.
Accessible
Something that is easily approachable, entry, or use by people with disabilities or by the general populace.
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or product usage.
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