In Deciding Whether to Undertake a Special Order at a Reduced

question 14

Multiple Choice

In deciding whether to undertake a special order at a reduced price:

• A)the effect on existing customers should be considered.
• B)whether the order will make a contribution to fixed costs should be considered
• C)the opportunity cost of forgone regular sales should be considered
• D)all the options should be considered

---

Definitions:

Sales Messages

Communications designed to persuade or inform potential customers about a product or service with the intention of making a sale.

Potential Buyers

Individuals or entities who may be interested in purchasing a product or service.

Purchasing Process

The sequence of steps or actions taken by individuals or organizations to acquire goods or services.

New Brands

Newly created brands or marks that identify and differentiate new products or services in the market.