If Marketing Expenses to Sales Ratio Is 4

question 31

Multiple Choice

If marketing expenses to sales ratio is 4.2% in period 1 and 5.1% in period 2,this indicates that:

• A)the firm has become more efficient in controlling its marketing expenses over the period.
• B)the firm has become less efficient in controlling its marketing expenses over the period
• C)marketing expenses are a lower percentage of sales revenue
• D)the firm is more profitable in period 2

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Definitions:

Minority Worker

An employee who belongs to a racial, ethnic, or cultural minority within the broader workforce.

Pleasure Principle

A concept in psychoanalytic theory suggesting that individuals seek pleasure and avoid pain in order to satisfy biological and psychological needs.

Reality Principle

A concept in psychoanalytic theory referring to the ability of the mind to assess the external world and act upon it accordingly, often in contrast to the pleasure principle.

Ego

In psychoanalytic theory, the part of the personality that mediates between the desires of the id and the constraints of the real world.