Which of the Following Statements Are True Regarding the Areas $\mu - \sigma \text { to } \mu + \sigma .$

question 2

Multiple Choice

Which of the following statements are true regarding the areas beneath any normal curve?

• A) About 68.3% of the area is in the interval\(\mu - \sigma \text { to } \mu + \sigma .\)
• B) About 95.5% of the area is in the interval\(\mu - 2 ? \text { to } \mu + 2 \sigma\)
• C) Nearly all of the area (about 99.7%)is in the interval\(\mu - 3 \sigma \text { to } \mu + 3 \sigma\)
• D) All of these are true.
• E) None of these is true.

Differentiate between recall and recognition measures in consumer memory.

Discuss the reliability of recall versus recognition measures in the context of marketing stimuli.

Explain advertising research biases beyond response bias, such as averaging bias.

Describe the correct methodology for conducting recall tests in market research.

---

Definitions:

Average Tax Rate

The average tax rate is the proportion of total taxable income paid in taxes, calculated by dividing the total tax paid by the total income.

Marginal Tax Rate

The rate at which the last dollar of income is taxed.

Lump-Sum Tax Rate

A tax that is a fixed amount, no matter the change in circumstance of the taxed entity. This creates a situation where the tax burden falls more heavily on those with lower income or profit.

Marginal Tax Rate

The amount of tax applied to an additional dollar of income, often used in progressive tax systems.