As Marketing Manager for a Very Large Discount Building Supply,you

question 38

Short Answer

As marketing manager for a very large discount building supply,you wish to know what proportion of your city's population conducted do-it-yourself home improvement projects during the past year.The national percentage is 62%; therefore,you decide to use this value in estimating sample size for a study to achieve 90% confidence with the estimate no more than 5% from the true proportion.What is the appropriate sample size?

---

Definitions:

Graphs

Charts or diagrams that represent data visually, often using lines, bars, or segments.

Generalizability

The extent to which the findings of a study can be applied to broader populations or various settings.

Detail

A single piece of information or a minor part within a larger context.

Interview Script

A structured guide with predetermined questions and topics that is used during an interview to ensure consistency and comprehensiveness.