A Marketing Class Is Engaged in a Project to Estimate

question 56

Short Answer

A marketing class is engaged in a project to estimate the proportion of homes receiving both HBO and ShowTime cable service.The class plans to use a confidence coefficient of 0.95 and a maximum error of the estimate equal to 0.10.If 2500 homes in this city receive cable service,determine the sample size for the class to use.

---

Definitions:

Situational Control

Situational control is the capacity to manage and influence the outcome of specific situations, often through adaptive strategies and decision-making.

Path-Goal Theory

A leadership theory that suggests a leader's behavior is contingent to the satisfaction, motivation, and performance of their subordinates.

Directive Leader

A leadership style characterized by giving clear, explicit instructions and closely supervising task execution.

Supportive Leader

Leadership style characterized by consideration, friendliness, and support for subordinates, fostering a positive work environment.