Real Pop
a Marketing Research Firm Is Conducting a Survey

question 137

Essay

Real pop
A marketing research firm is conducting a survey to determine if there is a difference in consumer choice in the selection of two rival soft drinks.Those surveyed were asked to rank the taste from 1-10 with 10 being the highest rating.A summary of the survey follows: $$\begin{array} { | c | c | } \hline \text { Real Cola } & \text { New Pep } \\\hline n _ { 1 } = 30 & n _ { 2 } = 36 \\\bar { x } _ { 1 } = 7.5 & \bar { x } _ { 2 } = 5.4 \\s _ { 1 } ^ { 2 } = 10.6 & s _ { 2 } ^ { 2 } = 14.9 \\\hline\end{array}$$
-State the decision rule for 0.05 level of significance.

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Definitions:

Naturalistic Observation Method

A research method in which subjects are observed in their natural environment without any manipulation by the experimenter.

Careful Recording

The meticulous documentation of data, observations, or experimental findings to ensure accuracy and reliability.

Correlational Research

A type of non-experimental research method that examines the relationship between two or more variables to determine if a correlation exists.

Smoking Behaviour

The habits or patterns associated with tobacco use, including frequency, dependency, and the physical and psychological reasons behind it.