Shelf Level
Shelf Height May Affect the Volume of Sales

question 12

Short Answer

Shelf Level
Shelf height may affect the volume of sales for a product.In order to determine whether or not there is any effect on average sales due to product shelf height,a marketing consultant chooses four typical outlets,a supermarket,a drug store,a discount store,and a variety store,and for one week places the product chosen at one eye level.A resting week follows and the product is moved to another height and so on for three different heights.The number of units sold per week at each location and height are: $$\begin{array}{l}\text { Shelf Level }\\\begin{array} { | l | c c c | } \hline \text { Store } & \text { Above } & \text { Even } & \text { Below } \\\hline \text { Discount } & 54 & 55 & 49 \\\text { Supermarket } & 63 & 60 & 56 \\\text { Drug Store } & 52 & 52 & 47 \\\text { Variety } & 44 & 48 & 41 \\\hline\end{array}\end{array}$$
-Compute the mean squares for treatments (MSTR).

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Definitions:

Relationship Preservation

Efforts and strategies aimed at maintaining and protecting the quality of relationships between parties.

Committed

The state of being dedicated or deeply engaged with a particular cause, activity, or partner, often implying a willingness to invest time, energy, and resources.

Legacy

Something handed down from the past, such as traditions, achievements, or values, which impacts future generations.

Collective Identity

A sense of belonging and shared characteristics with a group, distinguishing members from other groups.