Shelf Level
Shelf Height May Affect the Volume of Sales

question 12

Short Answer

Shelf Level
Shelf height may affect the volume of sales for a product.In order to determine whether or not there is any effect on average sales due to product shelf height,a marketing consultant chooses four typical outlets,a supermarket,a drug store,a discount store,and a variety store,and for one week places the product chosen at one eye level.A resting week follows and the product is moved to another height and so on for three different heights.The number of units sold per week at each location and height are: $$\begin{array}{l}\text { Shelf Level }\\\begin{array} { | l | c c c | } \hline \text { Store } & \text { Above } & \text { Even } & \text { Below } \\\hline \text { Discount } & 54 & 55 & 49 \\\text { Supermarket } & 63 & 60 & 56 \\\text { Drug Store } & 52 & 52 & 47 \\\text { Variety } & 44 & 48 & 41 \\\hline\end{array}\end{array}$$
-Compute the mean squares for treatments (MSTR).

---

Definitions:

Writing Style

The distinctive manner in which a writer expresses ideas through the choice of words, sentence structure, and grammar.

Deloitte

A multinational professional services network, one of the "Big Four" accounting organizations, known for providing audit, tax, consulting, enterprise risk, and financial advisory services.

Informational Report

A document or presentation that provides data, facts, and analysis to inform the reader about a specific topic or situation.

Direct Strategy

A communication approach where the main idea or message is presented upfront, followed by supporting details, commonly used in cultures valuing clarity and directness.