Shelf Level
Shelf Height May Affect the Volume of Sales

question 31

Essay

Shelf Level
Shelf height may affect the volume of sales for a product.In order to determine whether or not there is any effect on average sales due to product shelf height,a marketing consultant chooses four typical outlets,a supermarket,a drug store,a discount store,and a variety store,and for one week places the product chosen at one eye level.A resting week follows and the product is moved to another height and so on for three different heights.The number of units sold per week at each location and height are: $$\begin{array}{l}\text { Shelf Level }\\\begin{array} { | l | c c c | } \hline \text { Store } & \text { Above } & \text { Even } & \text { Below } \\\hline \text { Discount } & 54 & 55 & 49 \\\text { Supermarket } & 63 & 60 & 56 \\\text { Drug Store } & 52 & 52 & 47 \\\text { Variety } & 44 & 48 & 41 \\\hline\end{array}\end{array}$$
-Test the following hypotheses at the 5% significance level:
H₀: Mean sales of stores are equal
H₁: Mean sales of stores are not equal
Test statistic = ____________________ = ____________________
Critical Value = ____________________
Conclusion: ________________________
Interpretation: _______________________________________

---

Definitions:

Horizontal Integration

A strategy where a company acquires or merges with its competitors to increase its market share or product offerings.

Adaptive Framework

A flexible structure or system designed to accommodate change and enable adjustments in response to new conditions or challenges.

Prospector Strategy

A business strategy that focuses on innovation, exploring new markets, and seeking out new opportunities, often characterized by a willingness to take risks.

Innovation

The process of creating new ideas, products, or methods, which bring about significant positive change or improvement.