Quiz Scores
It Is Important to Sponsors of Television Shows

question 44

Short Answer

Quiz scores
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The advertising executive of a large company is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed. $$\begin{array}{l}\text { Quiz Scores }\\\begin{array} { | c | c c | } \hline \text { Respondent } & \text { Commercial 1 } & \text { Commercial 2 } \\\hline 1 & 7 & 9 \\2 & 8 & 9 \\3 & 6 & 6 \\4 & 10 & 10 \\5 & 5 & 4 \\6 & 7 & 9 \\7 & 5 & 7 \\8 & 4 & 5 \\9 & 6 & 8 \\10 & 7 & 9 \\11 & 5 & 6 \\12 & 8 & 10 \\\hline\end{array}\end{array}$$
-Which test is appropriate for this situation?

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Definitions:

Intentional Conduct

Describes actions undertaken with the aware intent to cause a particular result or outcome.

Legal Imperialism

American insistence that all disputes be resolved under American law.

Corporate Governance

The system of rules, practices, and processes through which a company is directed and controlled, focusing on balancing the interests of its various stakeholders.

American Law

The legal system of the United States, including its statutes, regulations, case law, and constitutional provisions.