Quiz Scores
It Is Important to Sponsors of Television Shows

question 25

Essay

Quiz scores
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The advertising executive of a large company is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed. $$\begin{array}{l}\text { Quiz Scores }\\\begin{array} { | c | c c | } \hline \text { Respondent } & \text { Commercial 1 } & \text { Commercial 2 } \\\hline 1 & 7 & 9 \\2 & 8 & 9 \\3 & 6 & 6 \\4 & 10 & 10 \\5 & 5 & 4 \\6 & 7 & 9 \\7 & 5 & 7 \\8 & 4 & 5 \\9 & 6 & 8 \\10 & 7 & 9 \\11 & 5 & 6 \\12 & 8 & 10 \\\hline\end{array}\end{array}$$
-Do these data provide enough evidence at the 5% significance level to conclude that the two commercials differ?
Hypotheses: _________________________
Test statistic = ____________________
Critical Value = ____________________
Conclusion: ______________________

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Definitions:

Blind Copy

Sending an email or correspondence where recipients' addresses are hidden from one another, typically denoted as BCC.

Punctuation

The marks, such as periods, commas, and question marks, used in writing to separate sentences and their elements and to clarify meaning.

Blogging

The act of writing posts for a blog, a platform on the internet for sharing personal opinions or informational content.

Stakeholders

Individuals or groups with an interest in the success or outcome of an endeavor, project, or organization.