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Competitor's Price
ABC Industries Is About to Launch a New

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Essay

Competitor's Price
ABC Industries is about to launch a new product and must decide to set the price of the product at either high,medium,or low.The annual payoff for ABC will depend on the price set on a competing product that will be introduced in the near future.The table below shows the annual payout for each combination of prices.
Competitor's Price
 AEC Price  High  Medium  Law  High $60,000$25,000$20,000 Medium $35,000$46,000$4,000 Lan $18,000$12,000$8,000\begin{array} { | l | c | c | c | } \hline \text { AEC Price } & \text { High } & \text { Medium } & \text { Law } \\\hline \text { High } & \$ 60,000 & \$ 25,000 & - \$ 20,000 \\\hline \text { Medium } & \$ 35,000 & \$ 46,000 & - \$ 4,000 \\\hline \text { Lan } & \$ 18,000 & \$ 12,000 & \$ 8,000 \\\hline\end{array}
-What price should ABC choose using the minimax regret criterion?


Definitions:

Departmentalisation

The division of an organization into discrete segments based on function, product, geographical location, or customer, to enhance efficiency and performance.

Coordinated Manner

A methodical approach where efforts and processes are systematically aligned and harmonized to achieve a specific goal.

Functional Structure

An organizational design where the company is divided into departments based on specialized functions, such as marketing, finance, and production.

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