DrBeach Used to Be a Typical 'Absent Minded Professor

question 8

Multiple Choice

Dr.Beach used to be a typical 'absent minded professor.' However,she found that she could remember the things her husband asked her to pick up at the grocery store by imagining the items she needed placed on her desk,bookshelf,and file cabinet.The mnemonic device that she used is

• A)an acronym.
• B)chunking.
• C)the keyword method.
• D)the loci method.

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Definitions:

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.

Product Development

Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.

New-Product Strategy Development

The stage of new-product development in which the company determines the direction it will take when it develops a new product.