For Each Item Shown Below, Indicate Whether It Is a Product

question 149

Essay

For each item shown below, indicate whether it is a product cost or a period cost, by placing an X in the appropriate column.For each item that is a product cost, also indicate whether it is a direct cost or an indirect cost with respect to a unit of finished product.

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Definitions:

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.