Examlex
Departmental contribution to overhead is the amount of sales for that department, less its direct expenses.
Promotion
A marketing strategy aiming to increase customer awareness and interest in a product or service, often involving special offers.
Unsought Product
Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.
Specialty Product
A type of product that consumers purchase less frequently, with unique characteristics or brand identification, for which a significant group of buyers is willing to make a special purchasing effort.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from several sellers.
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