The Most Useful Allocation Basis for the Departmental Costs of an Advertising

question 101

Multiple Choice

The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

• A) Floor space of each department.
• B) Relative number of items each department had on sale.
• C) Number of customers to enter each department.
• D) An equal amount of cost for each department.
• E) Proportion of sales of each department.

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Definitions:

Price-fixing

An illegal agreement among competitors to set prices at a certain level rather than allowing them to fluctuate naturally with market forces.

Clayton Act

A U.S. antitrust law, enacted in 1914, aimed at promoting fair competition and preventing monopolies.

Illegal Cooperative Agreements

Illegal cooperative agreements refer to unlawful arrangements between competing businesses to fix prices, divide markets, or engage in other anti-competitive practices.

Trade Restraint

Any measure or policy that restricts international trade, including tariffs, quotas, and embargoes.