Geneva Co.reports the following information for July: 
Calculate the contribution margin for July.
Definitions:
Induced Hypocrisy
A psychological state or condition whereby individuals are made to recognize the contradiction between their attitudes and behavior, often to prompt a change.
Paradigm
A typical example or pattern of something; a model that is especially prevalent in scientific theories or how particular sets of rules define a scientific discipline.
Counterattitudinal Behavior
Actions that are contrary to one's personal beliefs, attitudes, or values, which can sometimes lead to a change in those attitudes due to cognitive dissonance.
Spreading Alternatives
The act of diversifying choices or options in decision-making or behavior.
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