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Kent Co.manufactures a product that sells for $50.00 and has variable costs of $24.00 per unit.Fixed costs are $260,000.Kent can buy a new production machine that will increase fixed costs by $11,400 per year,but will decrease variable costs by $3.50 per unit.Compute the contribution margin per unit if the machine is purchased.
Bounded Rationality
A concept that suggests individuals make decisions based on a limited amount of information and cognitive constraints.
Rational Choice
is a theory that assumes individuals make decisions based on the maximization of personal advantage, weighing benefits against costs.
Implicit Favorite
An often unrecognized bias towards a person or option that influences decision-making and judgment without conscious awareness.
Alternatives Sequentially
The process of considering and evaluating different options one after another in a systematic order.
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