Examlex
________ means that managers and employees understand the changing needs and wants of customers and align management and operating practices accordingly.
Relationship Customers
Customers with whom a business has established an ongoing relationship, characterized by repeated interactions and loyalty.
Loyalty
A consumer's commitment and repeated patronage to a brand or product, often driven by satisfaction, preference, or rewards programs.
Service Branding
The creation and promotion of a distinct brand identity for a service, differentiating it from competitors and fostering customer loyalty.
Brand Reputation
The public's valuation and perception of a brand's trustworthiness, quality, and reliability, influenced by consumer experiences and media portrayal.
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