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Dishonoring a note means the maker no longer has to pay.
Luxury Goods
Products or services that are not essential but are considered desirable and are associated with high quality and high price.
Price Inelastic
Describes a situation where the demand for a product does not significantly change with a change in the product's price.
Marketing Mix
The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.
Right Price
The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.
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