Examlex
All of the following are external users of accounting information except:
Gross Margin
The difference between revenue and cost of goods sold, expressed as a percentage of revenue, indicating the financial health and efficiency of a company's core activities.
Firm's Effectiveness
A measure of a firm's success in achieving its goals and objectives, which can be evaluated through financial performance, market share, customer satisfaction, and other metrics.
Marketing Revenue Analysis
A review process that assesses the effectiveness of marketing strategies in generating sales and maximizing profits.
Market Share Analysis
Marketing analytics tool that measures the percentage of total market sales captured by a brand, product, or firm.
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