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Survival Pricing
A pricing objective that involves lowering prices to the point at which revenue just covers costs, allowing the firm to endure during a difficult time.
Break-Even Point
The point at which total revenue equals total costs, resulting in no net loss or gain for the business.
Price Bundling
A marketing strategy that involves offering several products or services for sale as one combined product or service package at a lower price than they would be sold separately.
Single Price
A retail strategy where all items in a store or specific categories are sold at the same price point.
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