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Personal Selling Process
A direct marketing approach that involves face-to-face interaction to sell a product or service.
Prospect
A potential customer or client who might be interested in a company's product or service.
Suggestive Selling
A sales technique where the salesperson suggests additional products or services to the customer, based on their initial purchase or interest.
Adaptive Selling Format
A flexible sales technique that allows customization of the sales approach based on the real-time needs and behaviors of the customer.
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