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Define Market Segmentation and Explain Three of the Methods Marketers

question 65

Essay

Define market segmentation and explain three of the methods marketers use to segment the market.


Definitions:

Cab Rides

The service provided by taxis or ride-sharing vehicles, offering transportation for passengers from one location to another.

Optimal Consumption Bundle

The combination of goods and services that maximizes a consumer's utility given their budget constraints.

Marginal Utility

The further benefit or pleasure derived by consuming an additional unit of a given good or service.

Weekly Income

The total amount of money earned or received by an individual or household over the course of a week.

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