Examlex
What are the components of the promotional mix?
Organizational Identification
The degree to which an individual associates themselves with their organization, sharing its values and goals, and feeling a sense of belonging.
Person-Job Fit
The compatibility between an individual's skills, interests, and values and the demands, rewards, and culture of a job.
Social Integration
The process by which individuals are incorporated into a cohesive social structure, facilitating connectivity and support.
Psychological Contract
Beliefs held by employees regarding the reciprocal obligations and promises between them and their organization.
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