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What Are the Components of the Promotional Mix

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What are the components of the promotional mix?


Definitions:

Organizational Identification

The degree to which an individual associates themselves with their organization, sharing its values and goals, and feeling a sense of belonging.

Person-Job Fit

The compatibility between an individual's skills, interests, and values and the demands, rewards, and culture of a job.

Social Integration

The process by which individuals are incorporated into a cohesive social structure, facilitating connectivity and support.

Psychological Contract

Beliefs held by employees regarding the reciprocal obligations and promises between them and their organization.

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