Targeting Smaller but Profitable Market Segments and Designing or Finding

question 38

True/False

Targeting smaller but profitable market segments and designing or finding products and services for them is called niche marketing.

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Definitions:

Status

The relative rank, prestige, or social standing of an individual or group within a society or organizational hierarchy.

Security

Measures and protocols implemented to protect people, property, or information from threats and unauthorized access.

Dissatisfiers

Factors which, when present, can cause dissatisfaction among employees or consumers, but whose absence does not necessarily lead to satisfaction.

Frederick Herzberg

A psychologist best known for developing the Motivation-Hygiene Theory, which differentiated between motivators that increase job satisfaction and hygiene factors that, if absent, can cause dissatisfaction.