Targeting Smaller but Profitable Market Segments and Designing or Finding

question 68

Multiple Choice

Targeting smaller but profitable market segments and designing or finding products and services for them is called:

• A) Market segmentation
• B) Niche marketing
• C) Relationship marketing
• D) Marketing management

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Definitions:

Constructionist Perspective

A sociological approach emphasizing how social phenomena are created through collective definitions and social interactions.

Voluntary Act

A behavior or action undertaken by an individual willingly, without coercion.

Observable

Capable of being seen or noticed through direct observation.

Constructionists

Advocates of constructionism, a theory that suggests knowledge and reality are not objective but constructed by societal or cultural contexts.