Examlex
Which of the following companies was started by an entrepreneur?
Reference Point
A basis or standard for evaluation, assessment, or comparison; a point of reference.
Loss Averse
The psychological phenomenon where losses are perceived to be more significant than equivalent gains.
Mental Accounting
The process by which individuals categorize their money into different accounts based on subjective criteria.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
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Q77: Another name for the business cycle is