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A ____________ Refers to People with Unsatisfied Wants and Needs

question 52

Multiple Choice

A ____________ refers to people with unsatisfied wants and needs who are willing and able to buy a product or service.


Definitions:

External World

Everything that exists outside the mind, including physical objects, events, and other people, as perceived through the senses.

Information Processing Model

A cognitive approach that compares human thinking to computer processing, emphasizing the way information is encoded, stored, and retrieved.

Encoding

The process by which information is transformed into a form that can be stored in memory.

Retrieval

The method of bringing forward and becoming aware of data kept in memory.

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