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Define leadership and management and discuss the typical characteristics associated with each.
Psychographic Factors
Characteristics of consumers that include lifestyle, values, attitudes, and psychological influences that affect buying behaviors.
Demographic Factors
Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.
Internal Data
Information generated from within the organization, used for decision-making, analysis, and strategic planning.
Specific Hours
Defined periods of time during which certain activities or operations are conducted.
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