Examlex
The allowance method of accounting for bad debts records collection losses on the basis of estimates rather than waiting to determine which customers will not pay.
Fighter Brands
Brands created by a company to compete directly against low-cost competitors in the market, often to protect the parent brand's market share.
Low Price Competitors
Companies that compete primarily on price, often by offering similar products or services as higher-priced competitors, but at lower costs.
Enhanced Brand Equity
The increased value brought to a brand by consumer perceptions of high quality or positive experiences associated with the brand.
Line Extension
The development and introduction of additional items in the same product category under the existing brand name.
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