Non-Value Added Activities Are Activities That Neither Enhance the Customer's

question 140

True/False

Non-value added activities are activities that neither enhance the customer's image of the product or service nor provide a competitive advantage.

---

Definitions:

Search Engine Marketing

A form of Internet marketing that involves promoting websites by increasing their visibility in search engine results pages through optimization and advertising.

Tradigital Marketing

The integration of traditional marketing strategies with digital or online methods to create more effective marketing campaigns.

Participation Marketing

A strategy that involves consumers actively in the marketing process, creating engagement through direct interaction with the brand or product.

Push Marketing

Push Marketing is a strategy where products or services are presented directly to potential customers through various channels, such as sales force activities, trade shows, or direct advertising, in order to stimulate demand.