Only the Unit Contribution Margin Approach May Be Used to Calculate

question 8

True/False

Only the unit contribution margin approach may be used to calculate the break-even point.

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Definitions:

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.

Complimentary Approach

An approach that opens with a compliment that is sincere and therefore effective.

Straight Rebuy Situations

Situations in business purchasing where the buyer reorders an existing product or service without modifications, often through automated systems, reflecting a routine purchasing decision.

High-Tech Business Products

Products that incorporate the latest technology or are based on high-level scientific research, aimed at the business market.