Suppose Cool Rays Is Considering Dropping Its Tinted Lens Product

question 162

Essay

Suppose Cool Rays is considering dropping its Tinted Lens product line.Assume that during the past year,the Tinted Lens product line income statement showed the following:

Fixed manufacturing overhead costs account for 40% of the cost of goods,while only 30% of the operating expenses are fixed.Since the Tinted Lens line is only one of Cool Rays product lines,only $365,000 of direct fixed costs (the majority of which is advertising)will be eliminated if the product line is discontinued.The remainder of the fixed costs will still be incurred by Cool Rays.If the company decides to drop the product line,what will happen to the company's operating income? Should Cool Rays drop the product line?

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Definitions:

Nonverbal Communication

Information sent and received, both intentionally and unintentionally, without using written or spoken language.

Written Language

The representation of language through the use of symbols or characters, enabling communication across time and space.

Content Listening

Involves focusing on and understanding the message's content that someone is communicating, rather than merely hearing their words.

Critical Listening

The skill of analyzing and evaluating the content of a message or sound, focusing on understanding and critiquing the information.