Examlex
Strategy is about making choices that provide an organization with some measure of ____________ advantage.
Prestige Pricing
A pricing strategy where prices are set higher than average to suggest status, exclusivity, and high quality.
Status-conscious Consumers
Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.
Penetration Pricing
A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.
Mass Market
A large segment of consumers with diverse background characteristics, targeted by companies with products that cater to general needs.
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