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Mass Communication
The process of creating, sending, receiving, and analyzing messages to large audiences via media channels.
Supply Chain Integration
The process of coordinating and aligning the processes and activities within and across companies in a supply chain to improve the flow of goods, services, and information.
Extended Enterprise
A concept referring to a company's network including its suppliers, distributors, and customers, considered integral to its success.
Promotional Strategy
A plan designed to communicate product benefits and convince potential customers to buy.
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