Instruction 9-8 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 145

True/False

Instruction 9-8
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-8,the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.05.

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Definitions:

Double-barreled Question

A question that combines two or more inquiries in one, often leading to confusion or difficulty in providing a clear answer.

Affectively Worded Question

A question crafted to elicit an emotional response, heavily reliant on the respondent's feelings or attitudes.

Overly Simplified Question

A question that is made too simple, ignoring complexities or nuances, potentially leading to incomplete or misleading answers.

Interviewer as Choreographer

A concept where the interviewer skillfully guides and controls the flow of the interview, akin to a choreographer designing a dance.