Instruction 9-8 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 79

True/False

Instruction 9-8
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-8,the value of β is 0.90.

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Definitions:

Intangible

Refers to assets or properties that do not have a physical form but have value, such as intellectual property, software, and brand reputation.

Household Maintenance

Refers to the routine tasks and repairs needed to keep a home running smoothly and efficiently, including cleaning, fixing, and organizing.

Intangibility

A characteristic of services indicating that they cannot be seen, touched, or made tangible in the same manner as physical products.

Standards Gap

A type of service gap; pertains to the difference between the firm’s perceptions of customers’ expectations and the service standards it sets.