Instruction 9-8 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 15

Short Answer

Instruction 9-8
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-8,the largest level of significance at which the null hypothesis will not be rejected is ______.

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Definitions:

Funding Requests

Applications or appeals for financial support, typically made by businesses or organizations to potential investors or grant bodies.

Degree of Operating Leverage

A financial ratio that measures the sensitivity of a company's operating income to its sales volume, indicating how earnings are affected by revenue changes.

Contribution Margin

The amount by which the sale of a product exceeds its variable costs, indicating how much contributes to covering fixed costs and generating profit.

Initial Cash Outlay

The initial sum of money required to start an investment or project, often including costs such as purchase price, setup fees, and licensing.