Instruction 9-9 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 7

Multiple Choice

Instruction 9-9
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-9,the parameter the company officials is interested in is

• A) the total number of viewers who "like the ads a lot".
• B) the mean number of company officials who "like the ads a lot".
• C) the proportion of viewers who "like the ads a lot".
• D) the mean number of viewers who "like the ads a lot".

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Definitions:

Genuineness

The quality of being authentic, open, and sincere in one's interactions with others.

Congruence

Refers to the alignment or agreement between one’s internal feelings and external expressions, often highlighted in therapeutic relationships.

Spontaneity

The quality of being spontaneous; acting on impulse or without premeditation.

Supporting Nonverbal Behaviors

Nonverbal actions or gestures that reinforce verbal communication and show empathy or understanding towards others.