Instruction 9-9 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 19

Short Answer

Instruction 9-9
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-9,state the null hypothesis for this study.

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Definitions:

Competitive Benefits

Advantages offered by a company to its employees that go beyond the standard benefits package, designed to attract and retain talent by meeting or exceeding what competitors offer.

Financial Benefits

Advantages gained in monetary terms, such as increased revenue, cost savings, or improved profit margins.

Tax Advantages

Financial benefits derived from tax laws, such as deductions or credits, which reduce the tax liability for individuals or businesses.

Reduced Debt

A financial condition indicating a decrease in the amount of money owed by an individual, company, or government.