Instruction 9-9 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 128

Short Answer

Instruction 9-9
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-9,state the alternative hypothesis for this study.

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Definitions:

Probability Assignment

The process of assigning a likelihood to the occurrence of an event based on known parameters or outcomes.

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Valid or acceptable according to the law or rules; genuine or right.

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Sales events or promotions that are not publicly advertised, often exclusive to certain customers or members.

Probability Assignment

An assignment designed to evaluate students' understanding of probability, including calculating various probabilities and understanding the principles behind them.