Instruction 9-9 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 172

Short Answer

Instruction 9-9
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures were launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot". A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot". The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Instruction 9-9,what critical value should the company officials use to determine the rejection region?

---

Definitions:

Africans

Refers to individuals from Africa, the second-largest continent, encompassing a wide range of cultures, ethnicities, and languages.

Slavery

A system in which individuals are owned by others, deprived of personal freedom and compelled to perform labor or services.

Resist

To oppose or strive against something, often used in the context of resisting oppression, injustice, or undesirable circumstances.

Slave Masters

Individuals or entities that owned and controlled the lives of enslaved people, a practice particularly prevalent in the American South before the Civil War.